A VAN for BMW

Hochschule Pforzheim. BMW sponsored project

2nd semester project_Interior design

March, July 2012

               

BRIEF

Design the interior of a small VAN based on the BMW 1 series platform.

 

CONCEPT

 

The small MPV that I designed has a 5+1 seats architecture and can easily turn into a practical vehicle for the work. The particular movement of the back bench, enabled by the elastic surfaces, creates a big and continuous trunk and allows to close the driving area, ensuring the safety when transporting goods. In this way, the vehicle can easily carry a big family or be useful for transporting big objects for the work or for the free time.

FORMAL LANGUAGE

The ispiration for the formal language came from the Tea House designed by the Archi Union Architects. The twisting and the reduced thickness of the surfaces give a strong lightness and dynamism even to the hardest materials.

 

VISUAL CONTINUITY

The top view emphasizes the continuity between the different parts of the interior, leading the eye to move from the dashboard till the trunk.

 

 

 

TOUCH STEERING WHEEL

The steering wheel is fixed and has two different touching surfaces. While the inner surface controls the steering input, the outer one incorporates the commands for the infotainment.

 

DRIVER ORIENTED BENCH

The front bench is driver oriented, according to the BMW heritage. Furthermore, it is connected and can move along the B pillars, in order to ensure additional storage space beneath the passengers.

 

COLOR&TRIM

 

The color combination underlines the double soul of the vehicle. The 3D texture printed on the elastic surfaces makes them appear like a more usual material, creating surprise in the customer.